On a scale of one to ten...
Sometimes you find the extraordinary (this scale) in the most mundane of places (the Lands' End [sic -- but why, anyone know?] catalogue at my mother's house. (Not to suggest my mother's house is mundane, it's actually quite special and beautiful.)
So, um, what was I saying? Oh, right. Cool scale. Hope the lame bathroom tiles are optional.
posted by Maya at 3:16 PM
3 Comments:
interesting point about the punctuation on Lands' End- I'd never really thought about it before. (Sorry- grammar geek here!)
Now that I *am* thinking about it, it must be that it encompasses every land, not just one. (i.e. All the Lands in the World End)
Anyway- just a thought! Cute scale!
From Lands' End Website: http://www.landsend.com/cd/fp/help/0,,1_36877_36883_37033_,00.html?sid=2582142519392111040
...a lot of people ask why the apostrophe in Lands' End is in the wrong place. There have been some silly explanations along the way, but the truth is, it was a mistake.
It was a typo in our first printed piece, and we couldn't afford to reprint and correct it.
In the years since, the misplaced apostrophe has continued to grace our name and our label. And while it has prompted some raised eyebrows among English teachers, it also sets us apart as a company whose continuing concern for what's best for the customer is unmistakably human.
(I love a well-designed website where you can find answers with a minimum of fuss. Information design is as important as aesthetic design.)
I'm sort of relieved it wasn't on purpose.
Thanks for finding the info!
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