Mix it up
I get a lot of e-mails about promotions and sales. Often I just delete them, but I always get excited when the mail comes from Mahar Dry Goods. They just have so many covetable things.
For instance, this, by Zeichen Press, is just fantastic. It's a ridiculously cute CD case you can use when you want to give a homemade CD as a gift. Because, you know, how embarrassing is it to give a boring old plain CD.